Experience Engineer

How the customer experience got us featured on Springwise and PSFK

Customers are not loyal to a name/label/logo. They are loyal to what that brand stands for. And sometimes multiple brands stand for a similar sentiment. At Antics we launched a campaign with Cortadito.sg bringing together eight authentic and passionate coffee makers that focussed on the craftmanship behind their coffee.

A fun project for us and a great project for the customer. The eight cafe's have different styles and manner of execution but they all put their customer first. It is great working with them.

For more information do check out Be Disloyal on Facebook.

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Be Disloyal has great fans. Amazing and vocal fans that are incredibly supportive. It is thanks to these fans that we get picked up in the media.

After many online and offline mentions in the media we have just been featured on springwise. Not only have we been featured but within one day of posting it is the most popular post of the week! It even beats the second post by more than twice as many shares.

Springwise is a great place for a fresh dose of entrepreneurial ideas. We definitely suggest that you check it out and sign up for their newsletter.

We are very proud and very thankful to all the supporters and fans of Be Disloyal with whom this would have never happened. Thanks again!

16 December 2011 - Update:

And now also featured on PSFK!

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Engage your customer. Give them a great experience. AND help them reach their goal.

via digitalbuzzblog.com

The digital consumer has multiple communication channels and it's great that companies, or more specifically the marketing departments of companies are catching on. But this should not detract from basic principals of consumer engagement.

Dragon Catcher is cool. It's on your mobile devise. It's exclusive to the attendees of the event (social needs). It closes the gap between reality and internet, an augmented form of reality. It has game mechanics. It has a fun creative idea behind it. It's a cool package.

An entertaining shiny new toy is a great short term tactic to get attention. Customers experience a deeper use of their digital channels and focus shifts from one campaign to the next. But was it truly useful? Did it have high brand utility? Did it create or add to the customer relationship to the brand?

This campaign did not engrain the Qualcomm brand into the values of the consumer. It did not add a benefit and did not help the consumer reach a goal. It could have done that better. The game should have helped people connect to eachother. The game should have helped the user explore the Qualcomm brand to realize the effect on their business.

Help your customer fulfill their goals. How does your marketing move your brand forward? How do you campaigns fulfill their needs?

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Brand vs Experience

via vimeo.com

Clear discussion on brand vs. experience. By Josh Levine and Brandon Schauer.

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How you need to stop lying to your customers - selective crowd-sourcing the customer experience

via bateshook.com

Your brand lies to consumers. It’s a fact. You show them people they want to be and situations they want to be in. It works, perception makes reality and reality makes perception. But what if the distance between the two is too large? Consumers get uncomfortable, upset, and feel cheated. It's a horrible customer experience. So how do you avoid that?

Ask the right customers for help.

Take your customer base and put them to use. Build a story together with them that perpetuates your brand. One of the great examples is Burberry’s “Art of the Trench”. It’s a great place where Burberry curates pictures of customers wearing Burberry – pictures that Burberry believes to signify the character of the brand.

Build a brand with your customer, practice selective crowd-sourcing. Make them part of building the customer experience. Don't go Justin Bieber on this and have the crowd send you to North Korea.

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The value of brand authenticity.

via wearesocial.net

Thanks to wearesocial.net I went through the presentation by Izzie Zahorian in one go. A great call for figuring out your brand DNA and authentic, transparent brand communications.

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How the customer experience got us featured on Springwise and PSFK

Engage your customer. Give them a great experience. AND help them reach their goal.

Brand vs Experience

How you need to stop lying to your customers - selective crowd-sourcing the customer experience

The value of brand authenticity.