The customer experience will drive all efforts within an organization. The world is shifting from a broadcasting, top down, product pushing approach to a customers first, listen then build, let us as business and customer work together approach. The customer experience will be the pivot on which this turn happens.
Experience Engineer
Designing shareable & remarkable experiences
I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.
I lead the Singapore office of Antics - Digital Creative Agency
Email me: erik@erikposthuma.com
Follow me: ErikPosthuma
Add me: LinkedIn
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Subscribe via RSS »The Era of the Social Customer
A great little presentation on the social customer by Paul Greenberg.
Pay particular attention to the slides about advocacy. (42 onwards)
Find the original here.
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